 Foraged delicacies |  Crabapples |  Brogue Chestnuts |
|---|---|---|
 Zerbinati Melons |  Black Figs |  Aronia Berries |
 Borlotti Beans |  Anais Strawberries |  Scottish Girolles |
 Pomegranate |  Ruby Passion Fruit |  Purple Variegated Kale |
 White Variegated Kale |  Tiger Tomatoes |  Mixed Leaf |
 January King Cabbage |  Baby Pak Choi |  Green Kale |
 Red Chard |  Conference Pears |  Jonagold Apples |
First Choice are preferred suppliers of fresh produce to the hotel and restaurant industry in London and the Home Counties. Based in New Covent Garden Market since 2001, First Choice now occupies one of the most modern and state-of-the-art catering facilities in the heart of London's larder. Ensuring that each and every order is correct has become our daily mission and is the guiding principal instilled in all of our staff. We understand that we will only ever be as good as our last order.
"After six years of service, I consider First Choice to be at the forefront of the supply chain. Seasonal, fresh & innovative products always at my door which come from the professional team who strive for quality, service and have a passion to go that extra mile to please” Pascal Aussignac, Club Gascon
"It’s well over a decade that Dan and his team have been delivering us fruit and vegetables of great quality. it’s always a pleasure to work with First Choice” Yotam Ottolenghi, Ottolenghi & NOPI
"A day in the kitchen has the best chance of running smoothly if the unpacking of the orders is without issue. I know First Choice will be there all night to ensure that the best of the day's produce is in the restaurant for us to work with. First Choice is one of the only companies which tries to ease the stress of daily life and then crack on to look forward to the next day”
Matt Christmas, Chez Bruce
"We view First Choice as an important part of our team. Being informed of produce changes throughout the year is vital to us for planning our seasonal menus. Delivering reliably every day and consistency on price and quality are crucial qualities that allow us to run the operation that is The Wolseley”
Lawrence Keogh, The Wolseley
"Their produce is always the best there is, their service and knowledge are second to none” Paul Merrett, The Victoria